|
End-User Surveys Reveal Perceptions and Intentions of Owners and Shoppers
Sample and methodology
- Statistically valid samples (sizes vary by survey but normally are
in the 300-500 range), balanced for demographics or firmographics
- Conducted via Web to maximize response rate and assure data integrity
Typical major question groups
- Usage Profile, Demographics, Etc.
- Ownership and Intention
- Assignment and Usage within Organization, Location within Home
- Information Sources & Purchasing Sources
- Features/Functions, Brand Preferences, Etc.
|
