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February 25, 2008
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FOR MORE INFORMATION, CONTACT:
Rosemary Abowd (flat panel displays, rear projectors), 518-384-0948, rosemary@pacificmediaassociates.com
Michael Abramson (front projectors), 650-726-3904, michael@pacificmediaassociates.com
William L. Coggshall (flat panels, front projectors, rear projectors), 650-561-9020, info@pacificmediaassociates.com
Menlo Park, California — February 25, 2008. Pacific Media Associates, the global market information experts on large-screen displays, reports that inventories of consumer flat panel televisions at North American distributors rose 68% in January over December's levels. Their Flat Panel Display Distributor Tracking Service report for January 2008 also shows that distributor sales of HDTVs fell 37%.
"These results are in sharp contrast with the January 2007 results," according to Rosemary Abowd, Vice President with Pacific Media. "Last January saw a 18% increase in unit sales over December 2006, and inventories declined 7% over that period. This year's results run in the opposite direction."
The inventory logjam was most pronounced in the 30" to 34" range, which represents the majority of the most affordable HDTV models. Inventory levels more than tripled in January, in spite of a 55% increase in sales. Abowd points out "Distributors were able to move considerably more of these products in January than in December, but far more units had been ordered than could be sold. It appears that many of the consumers who were the targets for these products kept their money in their pockets. Higher food and energy prices, tighter credit, and uncertainty about jobs and the economy were likely the main factors."
Abowd continues, "We also see some evidence that January distributor inventory levels were boosted by manufacturers handing off stocks that they had failed to sell directly to major retailers during the holiday buying season. These remaindered units will likely push the average street price down for this segment in the coming months."
Based on the unit sales of consumer HDTVs by distributors in January, Sony earned a first place position with 35% unit market share. Viewsonic was second with a 21% unit market share.
Note: Data cited here is based on a sample of distributors, and is subject to sampling error.
About Pacific Media Associates
PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data) on large-screen display markets, newsletters on new product announcements and other key industry developments, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated market research business.
Pacific Media Associates is headquartered at:
1060 Siskiyou Drive, Menlo Park, CA 94025
Tel. 650-561-9020. Fax 650-561-9019.
www.pacificmediaassociates.com
Menlo Park, California — February 15, 2008. Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for professional flat panel televisions and business displays in North America were up by 4% in December over November's level. Their Professional Flat Panel Display Sell-Through Tracking Service also shows that increasing average street prices rose 1%, resulting in a 5% increase in revenues.
"Plasma continues to dominate in the professional market," according toRosemary Abowd, Vice President with Pacific Media. "The top selling segment in December was the 40" to 44" XGA plasma, which accounted for 24% of unit sales in spite of a 6% increase in the average street price. The 50" to 55" WXGA plasma segment was in second place with 20% unit market share, with a 4% increase in average street prices."
Panasonic was first in unit and revenue market shares for December. The company had 50% of the unit sales, and 40% of the revenues. The Panasonic TH-42PH10UK repeated as the best-selling model for the month with an average street price of $987, down 6.5% from its November price.
Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.
About Pacific Media Associates
PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data) on large-screen display markets, newsletters on new product announcements and other key industry developments, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated market research business.
Pacific Media Associates is headquartered at:
1060 Siskiyou Drive, Menlo Park, CA 94025
Tel. 650-561-9020. Fax 650-561-9019.
www.pacificmediaassociates.com
Menlo Park, California — February 14, 2008. Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for flat panel HDTV televisions in North America grew by 27% in December over November's sales, marking a seasonal sales surge for the end of the year. Their Consumer Flat Panel Display Sell-Through Tracking Service also shows that consumers moved toward buying larger size models.
"One important development in December was that plasma models continued to lose ground to LCD," according to Rosemary Abowd, Vice President with Pacific Media. "LCD already dominates the market below 45", but in December, LCD took 50% of the larger 50"to 54" size segment. Plasma's unit share dropped to 17% in December, which is its lowest point in the history of our sample. We have not seen the impact of the new, larger capacity LCD plants that will start to come online later in 2008, which should only increase LCD's competitive position in the larger sizes."
The average street price for all units sold in December in the report sample declined by just 1% over the average for November. This result might appear to be in conflict with the result that 17 of the top 20 best-selling units fell by as much as 10% or more from November's pricing. The 1080p 45"-49" LCD segment average price fell by 10%, and was second behind 1080p 40"-44" LCD as the most popular segment on a unit basis. The conclusion from this is that consumers took advantage of lower prices to step up to larger sizes than they bought in November.
December ended with greatly reduced inventories compared with November, falling below the October 2007 levels. This is still a sizeable inventory, as retailers were already building up for holiday sales in October. As a result, it remains to be seen whether January's Super Bowl sales were sufficient to bring inventories down to a manageable level for the spring when seasonal expectations predict slower sales.
Samsung had seven of the top ten best-selling models in December, including the top selling LNT4661F 1080p 46" LCD HDTV with an average street price of $1,531, down 15% from its November price. This helped drive Samsung to the top spot in both unit share with 29.6%, and revenue share with 32.2%.
Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.
About Pacific Media Associates
PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data) on large-screen display markets, newsletters on new product announcements and other key industry developments, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated market research business.
Pacific Media Associates is headquartered at:
1060 Siskiyou Drive, Menlo Park, CA 94025
Tel. 650-561-9020. Fax 650-561-9019.
www.pacificmediaassociates.com
Menlo Park, California — January 4, 2008. Pacific Media Associates (PMA), the global market information experts on large-screen displays, has just completed their End User Survey, and the results indicate that the behavior of heavy users of cell phones, audio/video players, and digital cameras carries a strong potential demand for tiny projectors that can dock onto these gadgets, or actually be embedded into them.
"Anecdotal examples abound of cell phone users' interest in taking still or video pictures, and of showing them to friends on their display screens, but now in a survey of 500+ end users, PMA has quantified just how widespread these behaviors are," says Dr. William Coggshall, founder and president of PMA. "Our survey showed that about two-thirds of all cell phone users shoot still or moving pictures, and about one-third consider it vital to show them (and other visual material) to friends on their cell phone's screen."
Screen size clearly matters. Users with cell phone screens three inches (diagonal) or larger watch considerably more live TV, downloaded videos, and other sources than those with smaller screens. And more than twice as many of those with the larger screens will watch a TV show or video 30 minutes or greater in length, as compared to those with the smaller screens.
But the recent introduction of cell phones like Apple's iPhone, with their larger screens, is a threat to the opportunity for tiny projectors. "Projector manufacturers will need to start offering attractive products soon if they want to capitalize on the opportunity," says Coggshall. "And they will need to convince the cell phone makers to either embed the projector into the phone itself, or to include a video-out plug so it can be attached to a stand-along projector. Currently only about one in eight users owns a cell phone with such a video-out capability."
Note: Data cited here is based on a sample of end users, and is subject to sampling error.
About Pacific Media Associates
PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data) on large-screen display markets, newsletters on new product announcements and other key industry developments, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated market research business.
Pacific Media Associates is headquartered at:
1060 Siskiyou Drive, Menlo Park, CA 94025
Tel. 650-561-9020. Fax 650-561-9019.
www.pacificmediaassociates.com
Menlo Park, California — January 4, 2008. Pacific Media Associates (PMA), the global market information experts on large-screen displays, has just completed their End User Survey, which provides quantitative evidence of some notable and sometimes surprising consumer behavior. One key result is a measure of the reasons that consumers increasingly choose LCD over plasma for flat panel HDTVs.
"All else being equal, consumers shopping for a new flat panel TV are willing to pay $162 more for an LCD than a plasma," according to Rosemary Abowd, PMA's Vice President of flat panel and rear projection TV research. "Shoppers rated LCD HDTVs ahead of plasma models on all major decision criteria except Sex Appeal and Picture Quality. Unfortunately for makers of plasma sets, new shoppers are considering price increasingly important relative to picture quality."
Price is important, but size is even more important, according to the 500+ consumers who provided data regarding their current usage and future plans. While the most popular size range for future purchases is 40 to 42 inches, a total of 40% of shoppers want to buy a set that is larger than 42 inches. And they are willing to pay an average of $187 more for it.
Sony enjoys the largest share of the TVs currently in use in U.S. households, whether measured for all technologies combined or flat panel TVs only. "For years, Sony has demonstrated the highest mindshare of any brand, and this year they accounted for a full one-third of votes on both 'best' brand and intention to buy," according to Abowd. "But even more interesting was the surprising finding that lower-tier brands like Vizio and Westinghouse did not score in the top ten on 'best' but did score there on intention to buy."
Note: Data cited here is based on a sample of end users, and is subject to sampling error.
About Pacific Media Associates
PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data) on large-screen display markets, newsletters on new product announcements and other key industry developments, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated market research business.
Pacific Media Associates is headquartered at:
1060 Siskiyou Drive, Menlo Park, CA 94025
Tel. 650-561-9020. Fax 650-561-9019.
www.pacificmediaassociates.com
Menlo Park, California — January 4, 2008. Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for flat panel televisions and business displays worldwide are expected to reach 113 million units in 2007. Their quarterly Worldwide Flat Panel Display Forecast predicts this 41% increase over the estimated 80 million units for 2007.
"At this time last year, manufacturers were hoping that 2007 would bring some stability to flat panel HDTV pricing," according to Rosemary Abowd, Vice President with Pacific Media Associates. "We estimate that the overall average street price declined 14.7% in 2007. The overall drop is smaller than for some individual market segments, however, as consumers have moved to larger screen sizes and 1080p resolution sets. These have higher price tags than the models favored in 2006, which has helped keep the average street price higher."
"The growth in the flat panel display market is beginning to slow down," according to Abowd. "We estimate that 2007 unit sales grew 86% over the 2006 numbers, and 2006 was 89% higher than 2005. The projected 41% unit growth for 2008 is still a healthy increase, but significantly less than the growth we saw in 2006 and 2007."
The overall street price is predicted to drop another 15.6% in 2008. Coupled with the slower growth in sales, manufacturers will be competing for their share of less than a 19% increase in total revenues worldwide.
About Pacific Media Associates
PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data) on large-screen display markets, newsletters on new product announcements and other key industry developments, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated market research business.
Pacific Media Associates is headquartered at:
1060 Siskiyou Drive, Menlo Park, CA 94025
Tel. 650-561-9020. Fax 650-561-9019.
www.pacificmediaassociates.com
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